Wednesday, June 21, 2006

Flowering succulent, Joe Bazooka

Nothing much to say here other than summer has finally arrived, and not a minute too soon. Even the cacti and small fry are in bloom.

On another note, I wanted to call attention to the article in the New Yorker's "Talk of the Town" from LAST week which I just received THIS week because the local distributor is behind the proverbial 8 ball, on the rebranding of Joe Bazooka. I was fascinated with this character when my family moved back to the U.S. after a few years in the southern hemisphere, pre-global culture. He seemed so brawny and carefree and American, like a less intimidating Paul Bunyan. It is worth a read to get a view into what the rebranders think a bubble gum poping American boy is looking like these days.


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